Signature Living have revealed ambitious plans to transform the historic Croxteth Hall into a luxury hotel and wedding venue, with a training centre and donations to the Croxteth community.
The plans are set to include a hospitality training centre in the hall for local people and an estimated £500,000 from the project will be given to the Croxteth community each year.
Liverpool Council have stated they can no longer afford the upkeep and running costs of this once magnificent Grade II* building and are therefore on the lookout for a new operator to take it on.
With a proven track record of transforming derelict and empty listed buildings into high-end luxury venues, Signature Living are excited about the prospect of boosting the Croxteth community.
A Centre of Excellence
As well as the development plans, Lawrence Kenwright’s vision will see local people from the Croxteth area given the chance to train and learn skills within the hospitality sector.
A centre of excellence will be created with a vision of training future Signature Living employees, which will also help boost employment figures. Lawrence said:
“There are a lot of unemployed people in Croxteth, we have just taken on 30 people from there in the last six months and some of them are our best workers.
“This means people from Croxteth could work in our sites in Cardiff, Glasgow, Belfast and all these great cities – they can move up the chain to be anything they want to be, anywhere they want to be.”
Signature Living pride themselves on looking after their workers and ensuring they get the best opportunities available.
Giving Back to the Community
The Signature Living boss has also promised that if his proposals are successful, 33% of its pre-tax profits would go directly to local people in the form of charitable donation. This has been estimated to around £500,000 per year.
Lawrence has said:
“The idea would be to set up a charitable board of six people and unlike other grant funding for charities, this will be used for whatever we want to use it for and will be more about people – it will be a quick and easy process.”
Signature Living have proposed to transform Croxteth Hall into a luxurious hotel, spa and wedding venue.
Set to take just one year to complete, the plans include a unique Signature Living stamp with ‘glamping’ and ‘Hansel and Gretal treehouse’ rooms.
These ambitious plans are typical of Signature Living and Lawrence’s ambition to create a successful hotel and wedding venue outside of the city centre:
“You’ve got to have an edge – you can’t just open and say we are here – it’s got to be something that is different from everywhere else – but these are not things we can do without the say so of the council.”
Weddings are a huge part of the amazing new plans.
Croxteth is already a functioning wedding venue, however, currently they are few and far between. Lawrence sees the number of weddings per year increasing from 20 to 200.
He also stated that the addition of a luxury hotel will increase the appeal for wedding planners, as guests will have somewhere to stay afterwards.
The Future of Croxteth
Signature Living are passionate about saving an asset like Croxteth Hall, redeveloping it for the better and opening it for the local community.
Currently, Croxteth Hall is open just 25% of the time and they charge £6 to get in, when it’s a hotel it will be open to everyone all the time.
“All the good stuff with the wood panelled walls, paintings and great views – that will all be open to the public – these places can’t be museums anymore as there isn’t the funding for them.”
Liverpool council have made it very clear that they will only hear bids that respect the listed status of the building and have a strong vision of maintaining the heritage of the site. They have also stated the importance of maintaining public access to the grounds.
Lawrence is also very passionate about this:
“It will be interesting to see if the others have the same understanding of listed buildings that we do – when it comes to taking listed buildings from semi-dereliction to hotels, I don’t know anyone that does what we do in the UK.”
The council is currently inviting developers to put their ideas forward and it is hoped a bid could be selected within three months.