Signature careers

Careers Advice: How to Write a Sales CV

Looking to land a top sales role with a leading organisation? The first step to secure this dream job is to craft a high performing sales CV that will ensure you get through to the interview stage.

As a sales professional, you know how important first impressions are, and your CV is your one and only chance to make an impact on potential employers. Your sales CV needs to look great and include strong content that persuades recruiters that you are perfect for the job!

sales CV

At Signature Living, we have a large sales and reservations team who are at the heart of the business. They book guests into our famous Signature venues, tailor once-in-a-lifetime experiences and, most importantly, they set the tone for our unique customer journey.

We understand the importance and skill it takes to be a great seller and see hundreds of sales CV’s every day. So, to help you out if you’re looking to secure a sales job, we’ve put together a few helpful tips that will ensure recruiters instantly tick the right box when assessing your sales CV.

First impressions count

The average recruiter only spends around 5-7 seconds looking at your CV, so it’s essential that you really stand out from the crowd. Include information they want to know right at the top by answering questions like, can you sell?

You need to grab their attention, just like you would with a customer who could potentially buy something from you.

Perfect your pitch

At the very top of your sales CV, you should include a professional profile. This is usually a short and snappy summary of the skills you have to offer an employer. Think of it as your sales pitch and make sure it’s perfect.

Your profile should include both the features and benefits of hiring you, much in the same way that a sales pitch to a potential client would. The features are your skills and knowledge; your benefits are the impact you make for employers.

Communicate professionally

As a member of any sales team, you will be the first port of call for customers. Therefore, you’ll always need to showcase the highest level of professionalism. If you approach companies with an untidy CV that includes spelling mistakes and poor written communication, it’s unlikely they’ll trust you to represent their brand.

Echo the wording of the job spec

If the potential recruiter doesn’t read certain terminology in your CV, it will probably go in the ‘no’ pile. For example, if the recruiter is looking to invite ambitious and hard-working individuals to apply for a Sale and Reservations position, you need to be that person.

List out the qualitative words in the ad, like “ambitious” and “hard-working”.  Then write a self-description that echoes back the advertisement, like so: An ambitious, hard-working individual, looking to for a full-time job in sales, with the opportunity to work both independently and as part of a team.

apprenticeships liverpool

Research the company

If you know the name of the hiring company, do some quick research into their business model, sales practices, etc.  This will be useful in the next step and will help your CV stand out in terms of what you can bring to their company.

Provide evidence

If you’ve ever worked in sales before, you will know that results are imperative to the success of your role. As a seller, you are expected to deliver results and you will often be monitored by target and other metrics.

When describing previous roles in your CV, make your results and achievements clear to show potential employers what sort of return on investment they can expect from you. Including things like unit sales, revenue generated, or percentage of target achieved will prove your value and show that you can generate business for any firm.

Quantifying these results with facts and figures will allow recruiters to benchmark you against other candidates too.

Be yourself!

Last but certainly not least, your CV needs to get across your personality. Many companies are looking for sales agents who have enthusiasm and a flair that will hook their customers. If you’re going to be a successful sales agent, you’ll need to be an outgoing and passionate individual, so get this across in your CV.

Work for Signature Living!

At Signature Living, we are currently on the lookout for talented sales and reservations agents to join our fun and dynamic team based in the heart of Liverpool city centre.

Our ideal team member will understand the customer’s hopes and dreams and have a drive to make them a reality. You’ll be on the ball with targets, demonstrate impeccable customer service skills and have a bubbly, outgoing personality.

You’ll be booking bespoke stays and experiences at our famous venues including The Shankly Hotel, Alma de Cuba, 30 James Street, plus sites across the UK including The Exchange Hotel in Cardiff, The George Best Hotel in Belfast and many more.

Of course, we’d love for you to have a background in sales and customer service, but at Signature we see individuals for their personality. So, if you feel you have a bit of that Signature magic and an ability to thrive in a fast-paced environment, we’d love to hear from you!

Who We Are

The Signature Living Group specialises in large group accommodation, as well as luxury stays, unforgettable experiences and award-winning dining and events venues.

Famous for fun and unique hotel suites, crazy events and an unrivalled customer service, Signature pride themselves of being one of the most innovative hoteliers in the business. If you’d like to learn a little more about what it’s like to work at Signature, check out the interview with our in-house photographer.

Come and join the fun!

If you’d like to apply for our Sales and Reservations positions, head over to our vacancy page and fill out the application! For any updates on new roles and company news, follow us on Facebook. 

6 Ways to Check if an Employer is the Right Match for You

When you’re looking for a job, it’s easy to get caught up in worrying if you’re the right fit for a role. But what’s just as important during a job hunt is checking if the employer is the right match for you and the progression of your career.

Career satisfaction in the UK ranks as some of the lowest in the UK, with an estimated 47% of  employees regularly considering leaving their jobs in 2018.

If you’re offered a job, you should be thinking hard about whether you’ll be happy, comfortable and successful working for that company, otherwise you’re unlikely to enjoy the job! It’s important to check that the company you’re about to join with fits with your values, ethics and ambitions.

Here are some things to consider about when you’re deciding if an employer is the right fit for you…

Size of Company

Different people thrive in different environments. If you like being a big fish in a little pond, working for a multi-national co-operation that employs thousands of people probably won’t be a good match.

Employer right match

Equally, if you prefer a bit of anonymity at work, joining a start-up with 2 other employees might not be the best idea.

Before you take a job, consider what you’re looking for in a company and how its size will affect your career and your enjoyment of the role.

Company Culture

Companies come in all different shapes and sizes, and many have different methodologies, ethics and attitudes to overcoming challenges and moving the business forward. Make sure that the company you’re about to work for aligns with your values.

The best way to get a feel for a company’s atmosphere is to ask. During your interview, discuss aspects of the business’ working culture  with your interviewer: Do they have Friday drinks? Is it a hard-working office environment? Are they OK with flexibility of working hours?


If you’re keen to find out what the office environment is like, ask for a short tour at the end of your interview. It will help you get a feel for if it’s a social workspace or a studious, quiet office.

A great way to find out how a company operates is to simply search its name on google and check out any news articles about the firm – you’ll quickly get an idea on how other businesses perceive them as a brand and if you’ll feel comfortable working for them.


Office Location

Location is a key factor to consider when taking a new job.

If you enjoy lunch at a buzzing restaurant on a Friday, working in the suburbs is probably going to become tedious quickly. It might not seem important, but the environment around your office is where you’ll be spending most of your days –  so make sure to get a feel for that, alongside the office itself.

The Commute

The location is perfect, your future colleagues are friendly and the salary is excellent – but it’s going to take you an hour and a half to get to the office every morning.

It’s easy to brush the length of a commute under the carpet for what seems a perfect job opportunity, but the reality is that commuting times take their toll on both your working and home life.

A study by the University of the West of England found that every extra minute spent travelling to and from work reduces job and leisure time satisfaction and worsens mental health.

Your Work/Life Balance

If you’re successful in securing a job, you’re entitled to ask for a few days to think about it. Use that time to consider whether the career is what you want for your professional  development and if the intensity of the job will enrich your life.

In 2017, 53% of US employees stated that a role which allows them to have a greater work-life balance and better personal well-being was ‘very important to them’.

Some companies work long hours and repay with sustainable financial rewards – but money doesn’t buy happiness for everyone.

A job doesn’t have to be your whole life: consider your work/life balance and how the job will fit around your existing commitments.

Most companies are happy to be flexible – don’t be scared to talk options through with a recruiter!


If you’re keen to progress in a career, make sure you check out what training your employer can offer.

In a 2017 study, a whopping 87% of millennials said that job-related training and development opportunities were a very important part of their decision to stay at a company

Attending in-house or external courses will boost your CV and make you a valuable asset that the company has invested in.

Always ask what opportunities are available at interview if you’re keen to develop as an employee and actively search for jobs that will allow you to fulfil your potential.


Signature Careers

It’s important to remember that no job is likely to tick all the boxes – but you should always feel 100 per cent comfortable that a career move is benefitting you as much as the employer.

Here at Signature Living we have maintained a strong set of visions and values since our inception in 2008 and we’re always looking for new additions to our friendly, vibrant and diverse team.

Our employees have been integral to building our incredible brand that exists today, and we’re confident that they’ve found the perfect match with us!


If you’re looking for a job in our city, don’t forget to check our vacancies pages to see if Signature might be the perfect match for you as well.


The Best Ways to Boost your Employability

In today’s competitive landscape of businesses and careers, there’s a tough fight for every vacancy. So, you need to know the best ways to boost your employability and get hired!

Everyone is looking for the best and most unique ways to ensure they stand out from the crowd and these handy tips are the perfect starting point to bagging your dream job.

Format Your CV Properly


It might seem obvious, but having your CV formatted correctly is one of the most important and straight forward ways to boost your employability.

On average, employers only spend 5 – 7 seconds looking at your CV and that’s only if it passes through the resume scanning software that most companies and recruiters use these days.

So, if your portfolio doesn’t match certain specifications, there’s a chance it won’t even be seen by a human. That’s why you need to make sure the file you submit is properly filled, formatted and named. Get restructuring, reformatting and ready to see a lot more responses to your applications.

Get Some Relevant Work Experience

Signature Careers recruitment day

Work experience of any kind can boost your employability, but obviously it’s best to target experience which relates to the field you’d like to get into.

It makes you stand out from the rest, shows commitment to that profession and demonstrates that you know something of the area/role in which you are seeking work.

Whether it’s voluntary or paid work, work experience will develop your skills and knowledge, whilst either giving back to the community or improving your income.

Increase Your Productivity


If there’s one single thing that can help you to boost your career prospects the most, it’s increasing your productivity and eliminating procrastination.

Procrastination won’t just negatively affect your job performance, but if you’re looking for a career or job change, it will stop you being as focused and on the ball as you need to.

Boost your employability by taking on some freelance work, achieving more in your current job or completing a course.

Improve Your Online Presence


Since many employers these days use social media platforms to find the right candidates, you should make every effort to get noticed on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+.

LinkedIn is the perfect place to reach out to potential employers, get noticed and really enhance your CV with endorsements, blogs and by sharing your views on relevant issues.

If you can show your personality and uniqueness in a positive way online, this will definitely stand out to potential employers.

Attend a Signature Works Networking Event

It is obvious that in today’s digital world, information is being shared through websites that cater to social causes and needs.

Having a good set of networks is critical to enhance your professional development.  Make an effort to join professional groups to familiarise yourself with professionals who you respect for their work and behaviour.

Signature Works is all about bringing people together in an environment that engenders collaboration, networking and skill-sharing. They regularly hold informative and innovative networking events that are sure to help you meet new people, learn new skills and boost your employability.

Working For Signature Living

hotel jobs

Signature Living has transformed the quality of accommodation in Liverpool. What started off as a single apartment in Liverpool city centre has turned into a multi-award winning business which operates over 350 luxury rooms, from unique party suites to a plethora of large-scale heritage developments.

Created by husband and wife duo, Lawrence and Katie Kenwright, Signature Living has always taken a personal approach, ensuring the guest’s needs are placed above and beyond anything else.

After being tired of dull hotel rooms and shocked by expensive hidden charges, the Kenwright’s set out to create an aparthotel which provided guests with a luxurious home from home in fabulous city centre locations.

With a strong vision and a passion for providing excellent customer service, Signature Living was created.

Alongside our stunning hotels, we’re also known for Morgan’s Spa, exquisite restaurants Carpathia, The Bastion and Alma de Cuba, Signature Weddings and a collection of brand new hotels which are currently under construction.

We believe that the key to achieving the very best service is through our employees’ behaviour. Our team members make all the difference every day, through what they do and say in each and every interaction with our guests. To make that happen, they are empowered to ‘bend’ the rules and procedures if they feel a particular situation demands it.

We are not a hospitality company with great customer service. We are a great service company who happens to be in the hospitality business.

If you’d love to be a member of the Signature gang, check out our careers page and see if there’s a vacancy that’s perfect for you. 

job search help

Cover Letter Mistakes You Should Avoid

It’s the first thing your employer will see and the perfect opportunity to showcase your talent, and yet cover letter mistakes are very common.

An effective cover letter can prove that you write well, think clearly and possess the qualities you need to succeed in the job.

To give you a helping hand, we’ve put together some of the most common cover letter mistakes that you should always try to avoid when applying for a new job.

Starting with Your Name

‘My name is John Smith and I want this job because…’ – this is a big no in the job world.

You should write your cover letter as if it was a real letter, the sign off will tell them your name, plus it should be on the top of your resume anyway.

What you Should do:  Always start with a relevant qualification that sells your talents to your potential employer.

So, maybe you’re a recent graduate with a passion for computer programming, tell them. Or, perhaps you’re a marketing professional with over 5 years’ experience in the industry, introduce yourself that way and tell them how it relates to the job you’re applying for.

Lack of Attention to Detail

This is probably one of the most important cover letter mistakes you should avoid.

Submitting a letter with grammar and/or spelling errors is a sure way to get screened out straight away. It shows you don’t have attention to detail and have probably rushed the application process.

You should always check facts such as the employers name, the exact job title and if you refer to the company, make sure you spell it correctly.

What You Should Do: Always use the spelling and grammar checking tools on your computer to identify some of the mistakes, but never just rely on that. Check back through and read it out loud to yourself, to make sure it flows well.

Lastly, always get someone else to proof it for you before submitting your application, a fresh pair of eyes will always pick up on mistakes you’ve missed.

Rehashing Your Resume

Your cover letter should never contain exactly the same information as your resume. It’s the first thing your potential employer will see, therefore you need to really sell your best attributes in a short and concise way.

What you Should do: Focus on two or three examples of your previous work or experience. By giving a bigger picture about how you achieved the skills you have, it will help your employer to understand more about you and how you would fit in their team.

Too Short or too Long

There are sometimes exceptions to the rule, but in general, cover letters shouldn’t go over a page and should usually fill that page. Employers won’t have time to read pages and pages, so you need to make it easy for them to pick out the main attributes and skills you possess.

What You Should Do: Always keep a cover letter concise and wrap it up after around 3 paragraphs. Remember, you don’t need to tell them everything you’ve ever done, just the best snippets to convince them to invite you to an interview.

Highlighting Inexperience

It’s easy to feel vulnerable when applying for a job, especially if you feel that your skills don’t exactly match the specifications. However, starting off a cover letter by underselling yourself or drawing attention to the skills or knowledge you are lacking is never the way to go.

What You Should Do: Be confident and always emphasise the skills you do have, rather than highlighting things you don’t know. You need to impress your employer, not show them your weaknesses.

Sending a Generic Letter

One of the most common cover letter mistakes is to send a generic copy to a range of different job titles. Employers can tell a mile of if you’ve just written one letter and sent it to everyone.

What you Should Do: A good cover letter will be tailored to the specific job you are applying for. Carefully read the job specification and try to refer to most of the points and how your skills will help you to excel in that particular job.

Over Sharing or Over Explaining

There is some information that you don’t need to include in your cover letter. You never need to explain why you want to leave your current job, or why you were let go from a previous employer. There is also no need to include personal details, such as relationship or illness, the recruiter doesn’t need to know this information.

What you Should Do: Your potential employer is looking for details about what you can offer them and how you will fit into their company, so always explain this rather than looking back to the past. Always steer clear of negativity towards a previous employer or job.

Going off Brand

Think of your cover letter as your sales pitch to your future employer. It’s the introduction to your resume, so make sure your cover letter matches up with it in terms of font, design and colour palette. Probably more important for creative jobs, but doing this still shows potential bosses that you’re consistent and have a creative side.

What you Should Do: Make sure your cover letter and resume match up, in terms of design and presentation. It should have the same header as your resume, the same font and size, plus always check the contact information is consistent.

Not Providing Concrete Examples

Expressing empty opinions about your strengths will generally not convince employers about your suitability for the job. You need to back up your skills with clear examples from previous jobs or training.

What you Should Do: Back up your statements by referencing a job or role where you successfully employed that strength. For example, instead of simply stating ‘I possess strong writing skills and an outstanding work ethic.’  Use an example – ‘Strong writing skills enabled me to revise a proposal and secure £10,000 in additional funding from the Jones Foundation.’

Don’t Skip It

Last but not least, if your employer asks for a cover letter, or even if they don’t, never skip it. The only reason you shouldn’t provide a cover letter is if they explicably ask you not to provide one.

A cover letter doesn’t have to be complicated, but you must include one.

Working for Signature Living

Signature careers

Signature Living is one of the top companies in Liverpool to work for, whether it’s surrounding hospitality, events or even marketing.

We’re always in search of fresh new talent to join our team.

Signature Living is renowned for amazing venues such as Signature Living apartments, The Shankly Hotel and 30 James Street.

Whether it’s hospitality, marketing or construction, make sure you check out our current job vacancies in Liverpool to take the next step in your career.

We hope to hear from you soon!