Signature careers

Careers Advice: How to Write a Sales CV

Looking to land a top sales role with a leading organisation? The first step to secure this dream job is to craft a high performing sales CV that will ensure you get through to the interview stage.

As a sales professional, you know how important first impressions are, and your CV is your one and only chance to make an impact on potential employers. Your sales CV needs to look great and include strong content that persuades recruiters that you are perfect for the job!

sales CV

At Signature Living, we have a large sales and reservations team who are at the heart of the business. They book guests into our famous Signature venues, tailor once-in-a-lifetime experiences and, most importantly, they set the tone for our unique customer journey.

We understand the importance and skill it takes to be a great seller and see hundreds of sales CV’s every day. So, to help you out if you’re looking to secure a sales job, we’ve put together a few helpful tips that will ensure recruiters instantly tick the right box when assessing your sales CV.

First impressions count

The average recruiter only spends around 5-7 seconds looking at your CV, so it’s essential that you really stand out from the crowd. Include information they want to know right at the top by answering questions like, can you sell?

You need to grab their attention, just like you would with a customer who could potentially buy something from you.

Perfect your pitch

At the very top of your sales CV, you should include a professional profile. This is usually a short and snappy summary of the skills you have to offer an employer. Think of it as your sales pitch and make sure it’s perfect.

Your profile should include both the features and benefits of hiring you, much in the same way that a sales pitch to a potential client would. The features are your skills and knowledge; your benefits are the impact you make for employers.

Communicate professionally

As a member of any sales team, you will be the first port of call for customers. Therefore, you’ll always need to showcase the highest level of professionalism. If you approach companies with an untidy CV that includes spelling mistakes and poor written communication, it’s unlikely they’ll trust you to represent their brand.

Echo the wording of the job spec

If the potential recruiter doesn’t read certain terminology in your CV, it will probably go in the ‘no’ pile. For example, if the recruiter is looking to invite ambitious and hard-working individuals to apply for a Sale and Reservations position, you need to be that person.

List out the qualitative words in the ad, like “ambitious” and “hard-working”.  Then write a self-description that echoes back the advertisement, like so: An ambitious, hard-working individual, looking to for a full-time job in sales, with the opportunity to work both independently and as part of a team.

apprenticeships liverpool

Research the company

If you know the name of the hiring company, do some quick research into their business model, sales practices, etc.  This will be useful in the next step and will help your CV stand out in terms of what you can bring to their company.

Provide evidence

If you’ve ever worked in sales before, you will know that results are imperative to the success of your role. As a seller, you are expected to deliver results and you will often be monitored by target and other metrics.

When describing previous roles in your CV, make your results and achievements clear to show potential employers what sort of return on investment they can expect from you. Including things like unit sales, revenue generated, or percentage of target achieved will prove your value and show that you can generate business for any firm.

Quantifying these results with facts and figures will allow recruiters to benchmark you against other candidates too.

Be yourself!

Last but certainly not least, your CV needs to get across your personality. Many companies are looking for sales agents who have enthusiasm and a flair that will hook their customers. If you’re going to be a successful sales agent, you’ll need to be an outgoing and passionate individual, so get this across in your CV.

Work for Signature Living!

At Signature Living, we are currently on the lookout for talented sales and reservations agents to join our fun and dynamic team based in the heart of Liverpool city centre.

Our ideal team member will understand the customer’s hopes and dreams and have a drive to make them a reality. You’ll be on the ball with targets, demonstrate impeccable customer service skills and have a bubbly, outgoing personality.

You’ll be booking bespoke stays and experiences at our famous venues including The Shankly Hotel, Alma de Cuba, 30 James Street, plus sites across the UK including The Exchange Hotel in Cardiff, The George Best Hotel in Belfast and many more.

Of course, we’d love for you to have a background in sales and customer service, but at Signature we see individuals for their personality. So, if you feel you have a bit of that Signature magic and an ability to thrive in a fast-paced environment, we’d love to hear from you!

Who We Are

The Signature Living Group specialises in large group accommodation, as well as luxury stays, unforgettable experiences and award-winning dining and events venues.

Famous for fun and unique hotel suites, crazy events and an unrivalled customer service, Signature pride themselves of being one of the most innovative hoteliers in the business. If you’d like to learn a little more about what it’s like to work at Signature, check out the interview with our in-house photographer.

Come and join the fun!

If you’d like to apply for our Sales and Reservations positions, head over to our vacancy page and fill out the application! For any updates on new roles and company news, follow us on Facebook.